Eric Weger

Setup and implementation of initial analytics tracking all the way through analysis of both that data and customer/client feedback to drive business and digital strategies.

Creation and modification of brand and copy guidelines to make sure your business is being seen and heard in a manner to drive your business forward. Driven by a combination of business goals with both qualitative and quantitative insights.

Dealing directly with the code to create fully custom HTML emails or general style templates for whichever marketing or transactional email system you are using. Focus on creating emails that are as responsible as possible and reasonable to maintain functionality across all major email clients.

Strategy, setup, analysis, and optimization of various digital marketing systems or training for in-house teams to better take on some of these systems themselves. Can also write custom code in Google AdWords for various levels of automation on reporting, analysis, optimization, and large account build-out.

Preparing founders, CEOs, or sales teams to be able to more eloquently and confidently pitch the company and/or services to investors, competitions, accelerator programs, or potential customers.

If you or your business has a problem, feel free to reach out. Maybe I don’t have the skills to help you myself – and I’ll let you know if that’s the case – but I may have access to the people or resources you do need and am happy to make those connections.